Mike "King Killer" Heckert
Michael "King Killer" Heckert — professional bare-knuckle fighter for BKFC (2–1, both wins by KO), founder of two ecommerce brands, and a self-taught builder with 40 public repos. Everything below is built for sponsors, partners, and people who want to work with a finisher.
BKFC Fight Night
Clearwater 4
Mike “King Killer” Heckert vs. Rickie “Crimson King” McConnico
A welterweight showdown in the Square Ring, back in front of the hometown Tampa Bay crowd. Heckert rides a first-round KO and is hunting his third straight stoppage.
Fight card subject to change · tickets via the official BKFC event page
Mike "King Killer" Heckert — BKFC Middleweight
Professional bare-knuckle boxer for the Bare Knuckle Fighting Championship. 6'0" middleweight who uses reach and speed to overwhelm opponents — both pro wins came by knockout.
vs. Rickie “Crimson King” McConnico — BKFC Fight Night Clearwater 4 Scheduled · Welterweight
OCC Road House, St. Pete–Clearwater, FL · Friday, October 23, 2026. Hometown return to the Square Ring against Rickie “Crimson King” McConnico.
vs. Justin Walters — BKFC Fight Night Clearwater
OCC Roadhouse, Clearwater, FL · April 2026. First-round KO (1:18 of round one) in front of the hometown Tampa Bay crowd.
vs. Scott Lampert — BKFC 53
Orlando, FL · November 2023. Pro bare-knuckle debut — outclassed a heavy-handed power puncher.
Official BKFC record, clearly presented
Full bout history, opponent detail, and current media kit are available in the sponsor deck and on request.
Beat the Bell — test your fight reflexes
A pro fighter reacts in ~200ms. Think you'd survive in there?Founder, owner, operator
Two ecommerce brands I built and run end to end on Shopify — product, design, marketing, fulfillment, and the storefronts themselves.
Premium activewear, gym clothes, and fightwear — from MMA rashguards and fight tees to supplements and boxing-glove jewelry. Built for people who train, by someone who actually fights.
Custom coordinates necklaces, bracelets, and rings — wear the latitude and longitude of the places that matter. Free custom engraving, made in the USA.
My complete training package: five full-body workouts, nutrition guide, macro calculator, and bonus core work — the same fundamentals I use in fight camp.
The sponsorship case, built for a brand manager
A partnership with Mike is not just a logo on fight shorts. It is a fighter, founder, and content operator who can turn a fight cycle into measurable creative your team can reuse, report on, and defend internally.
Why this is a cleaner buy
Most athlete sponsorships stop at visibility. This one packages fight-night exposure, creator-style content, and ecommerce fluency into one partner. Mike knows how products sell because he runs the storefronts himself.
Best-fit sponsor categories
Strongest fit is performance, grit, recovery, discipline, and local pride. The brand should want raw credibility more than polished celebrity.
Audience snapshot brands can act on
Procurement-ready promises
Three tools that make the deal easier to approve
Sponsors need confidence before they spend. This section turns Mike's fight-cycle attention, creator content, and appearance availability into a clear path for brand teams.
Sponsor value planner
Choose a package and the assets your team needs. The planner shows what the campaign can produce without pretending to forecast revenue.
Content Partner: sponsored posts, stories, product integration, usage rights, and a campaign recap.
Book Mike for paid appearances
Make the request feel premium from the first click. Choose the appearance type, add the basics, and open a ready-to-send booking email.
Built so a brand manager can say yes
The public page creates interest. The private sponsor room gives serious buyers the clean internal package they need to approve spend, defend the deal, and renew after the fight.
Private deal room contents
For qualified brands, the next step is a tighter packet with everything procurement, legal, and marketing need in one place.
- Current audience screenshots and platform links
- Fight-cycle calendar: announcement, camp, fight week, fight night, recap
- Placement inventory for kit, walkout, social, appearances, and content
- Usage rights menu for organic reposting, paid media, and whitelisting add-ons
- Clean sponsor agreement notes: deliverables, approvals, exclusivity, timing
Post-campaign recap sample
This is the report format brands receive after a campaign. Final numbers are filled in from platform screenshots, links, promo codes, and agreed tracking.
Long-term partnership ladder
Every sponsor can start small, then step into a larger campaign without rebuilding the relationship from zero.
One event window: logo placement, tagged content, and post-fight recap.
Six to eight weeks across announcement, camp, fight week, and fight night.
Two to three fight cycles plus monthly content, appearances, and category priority.
Year-round category lane, first look at inventory, and deeper content usage rights.
Open sponsor categories
Category availability keeps outreach focused and gives larger brands a reason to move before a competitor claims the lane.
Content deliverable menu
Brands can choose the mix that matches their campaign: awareness, product launch, conversion, retail traffic, or local event turnout.
Brand-safe operating standards
The goal is to make Mike easy to approve: clear disclosures, professional approval windows, no surprise category conflicts, and a recap that helps the sponsor renew.
- FTC disclosure on sponsored posts
- Pre-post review windows available
- Category exclusivity options
- Claims limited to substantiated product use
- 48-hour response target
- Campaign recap after delivery
Sponsor proof wall
Current and past sponsor proof, with additional placements ready for the next fight cycle.
Sponsorship, productized
No guesswork. Here's how a partnership runs, what each package includes, and the answers your marketing team will ask for — all before the first email.
The fight gets announced
Signing-day style content, press pickup, and the countdown begins — your brand is tagged into the story from day one, not bolted on at the end.
- Prime fight-kit logo — largest placement
- Walkout shirt + corner banner
- Post-fight interview mention
- Monthly dedicated social content
- Fight-camp series presented by you
- Appearance day included
- Fight-shorts logo placement
- Fight-week social features
- Tagged fight-camp content
- Highlight-clip logo visibility
- Usage rights for your channels
- Dedicated posts, stories & reels
- Product integration in technique videos
- Promo codes & link placements
- Performance recap after each cycle
How I work with brands
Do you follow FTC disclosure rules?
Yes — every sponsored post carries clear, compliant disclosure (#ad / paid partnership tools). Your legal team never has to chase me, and your brand never ends up in a screenshot for the wrong reason.
Do we get content approval?
Yes. Sponsored content goes to you for review before it posts. You'll know exactly what's going live, when, and where — with revision rounds built into the agreement.
Can we reuse the content on our own channels?
Usage rights are part of every package — repost, cut, and run the content on your brand channels. Paid-media (whitelisting) rights are available as an add-on.
Do you offer category exclusivity?
Title Partners get full category exclusivity for the fight cycle — if you're my energy drink, no other energy drink touches the kit, the content, or the corner.
How fast do you respond, and how do we measure results?
Replies within 48 hours. Every campaign ends with a recap: reach, engagement, link clicks, and code redemptions, so your team has real numbers to judge the partnership by.
Vibecoded & shipped
Self-taught, AI-assisted, and shipping. 40 public repositories on GitHub plus two production storefronts that pay real bills.
40 public repos of tools, experiments, and store automations — built fast with AI as the pair programmer.
Full Shopify build: theme customization, collections architecture, reviews integration, email flows, and SEO blog engine.
Personalization-heavy Shopify store: custom engraving options, multi-currency checkout, and a gift-finder experience.
Small tools, storefront experiments, automations, and prototypes shipped in public while learning fast and compounding the reps.
Shipped & shipping
The bigger picture — what's done, what's in motion, and what each one proves.
King Killers Apparel
Bootstrapped a combat sports apparel brand from zero to a full catalog with 84+ verified customer reviews, a fitness program, and fight-night merch drops.
OurCoordinates
Built a personalized jewelry brand around one idea — wear your favorite places — with free engraving and made-in-USA production.
Full Body Fitness Program
Packaged my training and nutrition system into a digital product: 5 workouts, macro calculator, and core program.
BKFC career — the climb to a ranked spot
2–1 with 2 KOs and momentum off a hometown win in Clearwater. Next: staying active, building the highlight reel, and fighting my way into title contention.
AI-assisted tool stack
Continuing to build ecommerce utilities, sponsor workflows, and creator tools that make the fighting and business sides move faster.
Who I am
I'm Michael Heckert — 31, fighting and building out of St. Petersburg, Florida.
I started in Kansas, where I became an amateur MMA champion with Blackout FC before turning pro in bare-knuckle boxing with BKFC. Fighting taught me the operating system I run everything on: show up every day, do the unglamorous work, and perform when the lights are on.
That same system built my businesses. I founded King Killers because I wanted fightwear made by someone who actually gets punched for a living, and OurCoordinates because the best gifts carry a story. I run both end to end — product, storefront, marketing, fulfillment.
When AI coding tools showed up, I treated them like a new training partner. Forty public repos later, I build my own tools and automations instead of waiting on anyone. Whether it's a sponsorship, a partnership, or a role — you're getting someone who finishes what he starts, on the canvas and off it.
Sponsor me, partner with me, or hire me
Fight sponsorships, brand partnerships, ecommerce collaborations, or roles where a relentless builder is an asset. I'll send the media kit and sponsor deck with my first reply.
Socials, with receipts
Fight content, striking technique breakdowns, and behind-the-scenes from camp and the brands. Find me everywhere as @michaelheckert — the brand runs as @kingkillersco. Full media kit with engagement data available on request.